So, you’re preparing to launch your first restaurant and you want to get the word out about your grand opening on the web.
The only problem? You’re not sure what’s the best way to attack online advertising for your business, so you don’t know where to even begin.
The good news is, we can help!
In this article, we’ll give you 5 tips and tricks that you can use when marketing food online. We’ll also tell you how to get your restaurant’s name out there, and on a budget, so you don’t waste any money in the process.
Table of Contents
Now then, let’s get started!
1. Take Quality Photos of Your Food
Posting a photo of a delicious meal online is almost guaranteed to get attention. After all, who doesn’t love food?
So, of course, it would only make sense that your new restaurant could take advantage of this unwritten rule, too!
With this idea in mind, it’s important to note that only quality photographs will get the job done. This is easy assuming you have a smartphone and know a little bit about lighting for food photography.
2. Utilize Social Media Marketing
Once you have some good photos of the delicious meals you plan to serve, start sharing those meals on various social media websites. Instagram and Twitter do well for most restaurants, and Facebook is okay, too.
Pinterest is another site worth checking out, as you can create customized Pinterest pin photos of your food for others on the site to see.
Investing in too many social media websites can cause you to be ineffective, which of course isn’t what you want.
3. Use Videos
Boost your new restaurant’s online visibility by leveraging captivating videos. Utilize the best video editing app, to showcase your delectable menu, ambiance, and chef expertise. Craft visually enticing content tailored for social media and promotional efforts, allowing you to effectively market your food online. These powerful video editing apps empower you to create engaging and shareable clips, connecting with potential customers and building anticipation for the unique culinary experiences your restaurant has to offer.
4. Master Local SEO
As a new restaurant owner, you need to drive local traffic through your doors every day in order to survive. But if people don’t know you exist, that can be hard to do, which can lead to you struggling to get your restaurant off the ground.
Local SEO can help make it easier for people in your area to find you online. So, list your business on Google My Business and start encouraging people to leave reviews online.
5. Invest in Geotargeted Ads
Another way to grab the attention of people in your area online is to invest in geotargeted ads. As the name suggests, these are ads that only appear for users that are located in certain geographical areas, like near your restaurant.
You can purchase these ads through sites like Google and Facebook, and they’re quite affordable, too, which is helpful if you have a tight budget.
6. Start Blogging
If you’re looking for a creative way to drive users to your website and social media websites, and in return your restraint, consider blogging.
For example; If you were looking for a good place to eat in Manzanita, Oregon the following link will take you to blog post that follows the above steps. Finding a Manzanita restaurant to eat at has never been easier thanks to helpful blog posts like this.
Blogging can not only help you grow your brand online, but it can also give your brand a unique voice. That will help you in your advertising efforts down the line, too, which is worth noting.
Use These Tips for Marketing Food Online to Broadcast Your Brand
Well, there you have it! Those are 5 tips for marketing food online, specifically for new restaurants!
Remember, sharing high-quality photos of your food on multiple platforms is a great way to get the word out. That, combined with local SEO geotargeted advertising can get you great results, and fast.
Looking for more marketing strategies that work? Check out our blog!
